Olympic language
Olympic language
Olympic language
Olympic language
Olympic language

Olympic Language

May 10, 2018 - Mar 17, 2019
Lausanne - Exhibition

What do the mascots, pictograms, torches and medals all have in common? Answer: their graphic identity! Bursting with colour and distinctive shapes, the visual identity developed for the Games reflects the spirit of a city and a country; it is a language in its own right that forms part of the universal language of the five rings.

At each Game its Look!

Each edition of the Games has its own visual identity. The Museum takes you into the visual universe of seven editions of the Olympic Games that left their mark on Olympic history ! You will see the distinctive graphic design of Mexico City 1968, the crisp lines of Munich 1972 and the blue crystal pattern used in Lillehammer 1994. 200 original objects will be presented in 4 exhibition spaces. From the park to The Museum, everything is dedicated to immerse yourself into a graphic-design adventure!

Welcome to the inclusive mascots’ club, featuring Waldi from Munich, Cobi from Barcelona, Sam from Los Angeles, Mischa from Moscow, Soohorang from PyeongChang and Tokyo 2020’s already famous “pair A”. Whether animals or imaginary creatures, these popular figures serve as Games ambassadors.

Olympic Language Events programme

50th anniversary of the Mexico City 1968 Games – Talk – 24 May, 6 pm, ECAL (Auditorium)

Join us in celebrating the distinctive look of the Mexico City 1968 Games. At this evening event, organised by the Lausanne University of Art and Design (ECAL) and The Olympic Museum, the guest speakers will tell us about the exciting creative process behind this bold visual identity.


- Director of Publications,Mexico City 1968 Games
- Director of the Urban Design Programme, Mexico City 1968 Games

“Got the Games look?” 26 & 27 May, The Olympic Museum

The Olympic Museum invites you to join us for a weekend of discovery as we explore the look of the Games through workshops, screenings, short guided tours and discussions with graphic artists and designers.

Come to The Museum for a truly creative experience !


Le Musée Olympique / The Olympic Museum
Quai d'Ouchy 1
CH-1006 Lausanne

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