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Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Performance

Use of Performance Cookies

Our website uses performance cookies to monitor, maintain, and improve its functionality, availability, and user experience. These cookies collect technical and behavioral data without directly identifying users. Unless otherwise stated, data is processed in aggregate or pseudonymised form.

Tools Used and Purposes

Google Analytics 4 (GA4)

We use Google Analytics 4 (Google Ireland Ltd.) to understand how visitors interact with our website (pages visited, session duration, traffic sources, etc.).
GA4 uses cookies and anonymous identifiers. IP addresses are anonymised.
Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR)

Google Tag Manager

This tool manages our website’s tracking tags (e.g., GA4, Hotjar, Google Ads).
Google Tag Manager does not collect personal data but may trigger tags that do.
Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR)

Google Ads (Conversion Tracking & Remarketing)

We use Google Ads to measure advertising performance and conversion tracking.
Cookies help determine if a user has completed a desired action after clicking an ad.
Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR)
Note: No personally identifiable information is used without explicit consent.

Hotjar

We use Hotjar Ltd. to analyze user behavior through heatmaps, anonymous session recordings, and feedback tools.
Hotjar does not collect personally identifiable data such as names or full IP addresses.
Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR)

Cloudflare

We use Cloudflare, Inc. as a security and performance service (CDN). Cloudflare sets the __cf_bm cookie to distinguish between humans and bots and to prevent malicious traffic.
This cookie is not used for marketing purposes.
Legal basis: Legitimate interest (Art. 6 para. 1 lit. f GDPR) – Website security and availability.

Cookie Consent Management

When first visiting our website, you will be asked to accept or decline performance cookies via a cookie banner. You may update your preferences at any time using the [cookie settings link] (insert link).

You can also configure your browser to block or delete cookies. Please note that some website features may no longer be available.

International Data Transfers

Some of the services listed (e.g., Google, Hotjar) may transfer your data to the United States. These transfers are protected by appropriate safeguards such as the EU-U.S. Data Privacy Framework.

Your Rights

Under the GDPR, you have the following rights:

Right of access, rectification, and erasure
Right to restriction and objection
Right to data portability

To exercise your rights or ask a question, please contact us at:
info@lausanne-tourisme.ch

Marketing

Use of Marketing Cookies

Marketing cookies are used to better understand how visitors interact with our site, customize content, produce marketing statistics, and display targeted ads on third-party websites, based on your interest shown during your visit.

These cookies help:

create advertising audiences (e.g., users who visited specific pages),
deliver tailored ads on external platforms (e.g., Facebook, Instagram, LinkedIn),
measure the effectiveness of our campaigns.

In some cases, they allow for more relevant and interest-based advertising.

Tools Used and Purposes

Meta Pixel (Facebook & Instagram)

The Meta Pixel (Meta Platforms Ireland Ltd.) tracks user behavior on our site and helps us build custom audiences for ads shown on Facebook and Instagram.
Data is pseudonymised before being sent to Meta.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

LinkedIn Insight Tag

The LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) helps us track conversions, create audience segments, and analyze ad performance on LinkedIn.
The data is pseudonymised and stored for a limited period.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

Google Ads Remarketing

This service allows us to retarget site visitors with personalized ads across Google’s Display Network.
Cookies track browsing behavior to deliver relevant content.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

Consent and Management

Marketing cookies are activated only with your explicit consent, which you can give or withdraw at any time via the cookie banner or the [cookie settings link].

Without your consent, these cookies will not be set.

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